Secure Web Gateway Market Analysis, Size, and Forecast 2026-2030:
North America (US, Canada, and Mexico), Europe (Germany, UK, and France), APAC (China, Japan, and India), Middle East and Africa (UAE, Saudi Arabia, and South Africa), South America (Brazil and Argentina), and Rest of World (ROW)

Secure Web Gateway Market Size 2026-2030

The secure web gateway market size is valued to increase by USD 35.95 billion, at a CAGR of 30.5% from 2025 to 2030. Rising number of cyber attacks will drive the secure web gateway market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 32.3% growth during the forecast period.
• By Deployment - Cloud segment was valued at USD 6.03 billion in 2024
• By End-user - BFSI segment accounted for the largest market revenue share in 2024

Market Size & Forecast

• Market Opportunities: USD 43.94 billion
• Market Future Opportunities: USD 35.95 billion
• CAGR from 2025 to 2030 : 30.5%

Market Summary

• The secure web gateway market is undergoing a significant transformation, driven by the dissolution of traditional network perimeters and the rapid adoption of cloud services. Organizations are moving away from appliance-based models toward cloud-native security architectures that provide consistent protection for all users, regardless of location.
• This shift is critical for enabling secure remote access and enforcing corporate policy across a distributed workforce. Key technologies such as SSL/TLS inspection, remote browser isolation, and advanced threat protection are fundamental components. A major driver is the escalating threat landscape, where sophisticated phishing and malware campaigns necessitate real-time threat detection and behavioral analysis.
• For instance, a multinational financial firm leverages a secure web gateway to protect its global traders, applying granular application control and data loss prevention policies to prevent data exfiltration while ensuring low-latency access to critical market data.
• The convergence with CASB and ZTNA into a unified security service edge is the defining trend, simplifying management and strengthening the overall security posture. However, complexity and the need for skilled personnel to manage these integrated systems remain notable challenges for enterprises.

What will be the Size of the Secure Web Gateway Market during the forecast period?

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How is the Secure Web Gateway Market Segmented?

The secure web gateway industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2026-2030, as well as historical data from 2020-2024 for the following segments.

By Deployment Insights

The cloud segment is estimated to witness significant growth during the forecast period.

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The Cloud segment was valued at USD 6.03 billion in 2024 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 32.3% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The global secure web gateway market shows distinct regional dynamics. North America, commanding over 32% of the market, represents the most mature region, driven by stringent regulatory requirements and high adoption of advanced cybersecurity gateways.

This region emphasizes comprehensive data loss prevention and robust application-level security. In contrast, APAC is the fastest-growing market, with organizations experiencing a 23% year-over-year increase in weekly cyberattacks, compelling rapid investment in network traffic security and enterprise network protection.

European markets are heavily influenced by data sovereignty laws, promoting solutions with strong web content inspection and managed security services.

The adoption of a zero trust security model is a common theme across all regions, with a focus on preventing data exfiltration and implementing a strong cloud access security broker for protecting digital assets.

Market Dynamics

Our researchers analyzed the data with 2025 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

• The strategic implementation of web security is becoming highly specialized to address specific industry and architectural needs. For organizations evaluating a secure web gateway vs next-generation firewall, the decision often hinges on the need for dedicated, granular web traffic inspection.
• The use of a secure web gateway for financial services is critical, where secure web gateway data loss prevention policies are essential for compliance. Similarly, a secure web gateway for the healthcare industry must ensure patient data confidentiality.
• Cloud-native SWG for remote work has become standard, with many businesses seeking the best secure web gateway for SMBs to gain enterprise-grade protection. Implementing zero trust with a secure web gateway, often through zero trust network access SWG integration, is a primary goal.
• This involves integrating CASB and a secure web gateway and leveraging secure web gateway with SSL inspection benefits for full visibility. As threats evolve, advanced threat protection in secure web gateways is paramount.
• Key considerations include the on-premises vs cloud secure web gateway cost, the need for reducing latency with a cloud secure web gateway, and the use of a secure web gateway for IoT devices. Proper secure web gateway configuration best practices and robust secure web gateway compliance reporting are non-negotiable.
• The landscape is also expanding to include SWG for protecting operational technology and a growing reliance on managed secure web gateway service providers.
• Companies utilizing integrated solutions for API security through a secure web gateway have reported a nearly 50% reduction in API-related security incidents compared to those with siloed approaches, underscoring the benefits of a unified strategy in the SASE vs standalone secure web gateway debate.

What are the key market drivers leading to the rise in the adoption of Secure Web Gateway Industry?

• The escalating frequency and sophistication of cyberattacks are a primary driver for the adoption of secure web gateway solutions.

• Market growth is primarily driven by the escalating volume and sophistication of web-based threats, necessitating advanced security measures. Organizations are increasingly deploying a dedicated malware protection gateway to combat ransomware and other malicious code detection.
• The rise of targeted phishing campaigns is fueling demand for effective phishing prevention tools and robust behavioral analysis. Consequently, enterprise web filtering and content filtering have become fundamental components of corporate network security.
• The push for secure internet access from any location is another major driver, making an internet security gateway with features like DNS filtering and identity-based security essential.
• Platforms now offer advanced user activity monitoring, with some analyzing over 500 billion transactions daily to refine threat models.
• The need to protect expanding digital footprints, with some regions adding more than 30 new data centers in a single year, further underscores the demand for scalable advanced threat protection.

What are the market trends shaping the Secure Web Gateway Industry?

• The increasing adoption of cloud-based security technologies is a prominent market trend. This shift is driven by the demand for scalable and flexible solutions to protect distributed workforces.

• Key trends in the market are centered on the convergence of security and networking into unified platforms. The adoption of a next-generation secure web gateway is accelerating, driven by the need for integrated web security and sophisticated ZTNA implementation. This shift supports a holistic threat prevention platform rather than siloed tools.
• We see a strong move towards comprehensive SWG policy management, enabling granular control over user access and data flows. The demand for scalable solutions has led to innovations like gateways delivering over 100 Gbps of throughput. As part of this trend, there is also rising interest in effective web gateways for SMBs, providing enterprise-level security.
• The integration of web application firewall and endpoint security capabilities is becoming standard, alongside advanced SSL/TLS inspection and zero-day threat protection for a complete unified threat management strategy that provides robust API security and zero trust network access.

What challenges does the Secure Web Gateway Industry face during its growth?

• The significant implementation costs associated with secure web gateway solutions present a key challenge to market growth, particularly for small and medium-sized enterprises.

• A primary challenge in the market is the complexity and cost associated with deploying and managing comprehensive web security solutions, especially a traditional on-premises web gateway. Integrating disparate systems, such as achieving seamless CASB integration and defining effective DLP policies for web access, requires specialized expertise, which is in short supply.
• A persistent talent gap leaves nearly two-thirds of security teams understaffed, complicating tasks like web traffic monitoring and network traffic analysis. High exit barriers, where specialized assets can account for over 60% of sunk costs, intensify rivalry and pressure companies to maintain complex legacy systems.
• This can inhibit the adoption of a more agile hybrid SWG deployment or a full data leak prevention gateway. Ensuring corporate web security for secure remote access without compromising performance requires careful configuration of the web security appliance and robust application control, posing a significant operational hurdle for many organizations.

Exclusive Technavio Analysis on Customer Landscape

The secure web gateway market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the secure web gateway market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape of Secure Web Gateway Industry

Competitive Landscape

Companies are implementing various strategies, such as strategic alliances, secure web gateway market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Barracuda Networks Inc. - Core offerings provide integrated secure web gateway solutions, delivering advanced threat protection and policy enforcement for diverse enterprise architectures.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Barracuda Networks Inc.
• Broadcom Inc.
• Cato Networks Ltd.
• Check Point Software Tech Ltd.
• Cisco Systems Inc.
• Citrix Systems Inc.
• Comodo Security Solutions Inc
• Contentkeeper Technologies
• F5 Inc.
• Forcepoint LLC
• McAfee LLC
• Menlo Security Inc.
• Netskope Inc.
• Norton Enterprises Inc
• Open Text Corp.
• Sangfor Technologies Inc.
• Sophos Ltd.
• Trend Micro Inc.
• Zscaler Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Secure web gateway market

• In August, 2024, Skyhigh Security announced the integration of its Secure Web Gateway for Cloud with Trellix Intelligent Virtual Execution Cloud to provide enhanced malware scanning and threat detection capabilities.
• In November, 2024, F5 Inc. announced early access to its F5 AI Gateway, a new solution designed to secure and optimize enterprise access to artificial intelligence and large language model applications.
• In January, 2025, the Digital Operational Resilience Act (DORA) came into full effect across the European Union, mandating that financial entities implement stringent cybersecurity measures, including comprehensive web filtering and threat protection.
• In April, 2025, the European Commission adopted the ProtectEU Internal Security Strategy, which identifies strengthening cybersecurity and protecting critical infrastructure as key pillars, influencing security investments and policy across member states.

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Secure Web Gateway Market insights. See full methodology.

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Research Analyst Overview

• The secure web gateway market is defined by its evolution from a simple web filter to a critical component of modern network security. At its core, the technology provides essential URL filtering, content filtering, and malicious code detection.
• However, its strategic value is now tied to its role within a broader cybersecurity gateway framework that incorporates advanced threat protection through sandboxing, behavioral analysis, and real-time threat intelligence feeds. The industry is pivoting toward a security service edge model, integrating zero trust network access and cloud access security broker functionalities.
• This requires robust identity-based security and policy enforcement for SaaS security and API security. Boardroom discussions now focus on whether to invest in a standalone web security appliance or a fully integrated, cloud-native security platform that offers hybrid cloud security and managed security services.
• These platforms perform deep SSL/TLS inspection and DNS filtering, with capabilities like remote browser isolation for zero-day threat protection. Effective endpoint security integration, application control, and web traffic monitoring with network traffic analysis are standard. Furthermore, data loss prevention and data exfiltration prevention are crucial for compliance.
• Platforms delivering unified threat management demonstrate a 40% improvement in threat response times, influencing budgeting decisions toward consolidated solutions that enable secure remote access and comprehensive application-level security.

What are the Key Data Covered in this Secure Web Gateway Market Research and Growth Report?

• What is the expected growth of the Secure Web Gateway Market between 2026 and 2030?

  • USD 35.95 billion, at a CAGR of 30.5%

• What segmentation does the market report cover?

  • The report is segmented by Deployment (Cloud, and On-premises), End-user (BFSI, IT and telecom, Government and defense, and Others), Component (Solutions, and Services) and Geography (North America, Europe, APAC, Middle East and Africa, South America)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, Middle East and Africa and South America

• What are the key growth drivers and market challenges?

  • Rising number of cyber attacks, High implementation costs

• Who are the major players in the Secure Web Gateway Market?

  • Barracuda Networks Inc., Broadcom Inc., Cato Networks Ltd., Check Point Software Tech Ltd., Cisco Systems Inc., Citrix Systems Inc., Comodo Security Solutions Inc, Contentkeeper Technologies, F5 Inc., Forcepoint LLC, McAfee LLC, Menlo Security Inc., Netskope Inc., Norton Enterprises Inc, Open Text Corp., Sangfor Technologies Inc., Sophos Ltd., Trend Micro Inc. and Zscaler Inc.

Market Research Insights

• Market dynamics are shaped by a pronounced shift toward integrated security frameworks. The adoption of a zero trust security model has increased by over 40% as organizations aim to fortify their enterprise network protection against evolving threats. This is driving demand for comprehensive secure web gateway solutions that provide robust network traffic security and advanced malware protection.
• The move to a cloud-delivered security model is accelerating, with platforms capable of processing over 500 billion transactions daily demonstrating the required scalability. Organizations are increasingly looking for a unified threat prevention platform to simplify operations.
• This consolidation delivers tangible benefits, with some integrated platforms demonstrating the ability to reduce security policy management overhead by up to 35%, enabling more effective web content inspection and corporate web security across the enterprise.

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