Bleached Kraft Pulp Market Size 2024-2028
The bleached kraft pulp market size is forecast to increase by USD 11.63 billion at a CAGR of 4.52% between 2023 and 2028.
- The market is experiencing significant growth due to increasing demand for sustainable packaging solutions and forestry management practices. This trend is particularly noticeable In the production of tissue paper and toilet paper. However, the rising use of electronic alternatives is posing a challenge to market growth.
- Companies in this market are focusing on sustainable forestry and plantation management to meet the increasing demand for eco-friendly products. Despite this, the market faces hindrances due to the shift towards digital alternatives, which may reduce the demand for paper-based products. Overall, the market is expected to witness moderate growth In the coming years, driven by the demand for packaging and forestry management practices.
What will be the Size of the Bleached Kraft Pulp Market during the forecast period?
Additionally, the market is influenced by environmental programs and consumer preferences for sustainable packaging, leading to the growth of totally chlorine free (TCF) and sulphite bleaching technologies. Bleached kraft pulp is also used in the production of non-packaging materials, such as kraft paper, viscose rayon fibers, and hygiene products. The market's size is influenced by factors such as pulp production processes, water usage, and the working population's demand for various packaging materials, including paper bags. Despite the environmental concerns associated with some bleaching processes, the market continues to grow due to the increasing demand for product protection, softness, and product aesthetics.
How is this Bleached Kraft Pulp Industry segmented?
The bleached kraft pulp industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
- Application
- Tissue paper
- Printing and writing
- Packaging paper
- Newsprint and others
- Product
- Bleached hardwood kraft pulp
- Bleached softwood kraft pulp
- Geography
- APAC
- China
- Japan
- India
- Europe
- Germany
- UK
- France
- Italy
- North America
- US
- Canada
- Mexico
- South America
- Middle East and Africa
- APAC
By Application Insights
The tissue paper segment is estimated to witness significant growth during the forecast period.The market is experiencing significant growth due to the increasing demand for tissue paper applications. This trend is driven by a growing consumer base that prioritizes hygiene and sustainability, as well as the rise of e-commerce and the subsequent increase in packaging requirements. The tissue paper industry, which encompasses facial tissues, toilet paper, and paper towels, heavily relies on high-quality bleached kraft pulp for its softness, strength, and absorbency.
Key market players ensure a consistent supply of superior bleached kraft pulp for tissue paper production. The expanding global tissue paper market is expected to continue driving the growth of the market, as consumer preferences shift towards eco-friendly and hygienic paper products. This growth is also fueled by the circular economy, sustainable forestry, and the use of renewable resources in pulp production. Additionally, the demand for bio-based materials, compostable packaging, and bioplastics is increasing, further expanding the market's potential.
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The tissue paper segment was valued at USD 21.51 billion in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 39% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in Asia Pacific (APAC) is experiencing significant growth due to the high production and consumption of this pulp in countries like Japan, China, Indonesia, Korea, and India. China's increasing demand for bleached kraft pulp in tissue paper manufacturing and printing and writing papers is a major driver. Moreover, the region's rising per capita consumption of paper products is fueling market expansion. The entry of foreign companies into APAC to capitalize on the region's growth prospects is another contributing factor. This market is also influenced by the global trend towards eco-friendly and sustainable packaging, with bleached kraft pulp being a key component in paper-based, compostable, and biodegradable packaging solutions.
The circular economy, sustainable forestry, and responsible sourcing are also crucial factors shaping the market's trajectory. The pulp manufacturing industry is innovating with fiber-based materials, renewable resources, and pulp production lines to meet the growing demand for sustainable and carbon footprint-reducing packaging solutions.
Market Dynamics
The market encompasses the production and sale of kraft pulp that undergoes bleaching processes to produce a bright, white pulp. This market is driven by the demand for high-quality packaging materials in various industries, including food and beverage, chemicals, and consumer packaged goods. Bleaching techniques, such as chlorine bleaching and elemental chlorine free (ECF) bleaching, are commonly used to achieve the desired level of whiteness. Bleached kraft pulp is utilized In the production of diverse packaging materials, including composite cans, sacks, cartons, envelopes, pouches, and packaging machinery components. Its durability and strength make it an ideal choice for protecting sensitive products and ensuring product integrity.
The bleached kraft pulp market is growing due to advancements in the pulp bleaching process and sustainable pulp production methods. Kraft pulp applications are expanding, driven by increasing demand for bleached pulp, particularly in packaging and other eco-friendly pulp products. Pulp fiber strength and the pulp chemical composition are key factors influencing pulp quality standards and production efficiency. The shift towards sustainable practices is reflected in kraft pulp sustainability, with the industry adopting innovations to reduce environmental impact. Bleached kraft uses in packaging are rising due to its superior strength and brightness. As the market evolves, pulp industry innovations are focused on improving raw materials, boosting production efficiency, and meeting the growing demand for bleached pulp in various applications.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers for the Bleached Kraft Pulp industry?
- Rise in demand for sustainable packaging solutions is the key driver of the market. The global market for bleached kaft pulp is experiencing significant growth due to the increasing demand for sustainable packaging solutions. With the rise of e-commerce and heightened consumer awareness of environmental concerns, there is a growing preference for eco-friendly packaging alternatives. Bleached kraft pulp, derived from sustainably sourced wood fibers, is a popular choice for packaging manufacturing due to its biodegradability and renewability.
- Major e-commerce companies, such as Amazon and Alibaba, are increasingly using bleached kraft pulp for corrugated boxes and other packaging applications to meet their sustainability goals. Brands are also responding to customer preferences for eco-conscious packaging by adopting bleached kraft pulp-based materials. This shift towards a more circular and ecologically beneficial approach throughout the packaging value chain is expected to continue driving market growth.
What are the market trends shaping the Bleached Kraft Pulp industry?
- Vendors focus on forestry and plantation management is the upcoming market trend. The market witnesses key players adopting sustainable business models, with a focus on responsible forest and plantation management. companies such as Suzano and UPM integrate proprietary forest and plantation areas for raw material procurement, ensuring renewable solutions.
- Sustainability is a priority, with companies also investing in community infrastructure development. UPM Kymmene Corp. Is an illustrative example. By managing forest and plantation resources responsibly, these companies demonstrate social and environmental responsibility.
What challenges does the Bleached Kraft Pulp Industry face?
- Rising use of electronic alternatives hinders demand is a key challenge affecting the industry growth. The shift towards digital media and electronic alternatives has resulted in a decrease in paper usage, thereby impacting The market negatively. With the increasing prevalence of computers, mobiles, and other electronic devices, physical storage issues of paper have been eliminated, leading to reduced production and demand for bleached kraft pulp.
- Furthermore, the emergence of e-books has significantly impacted the market as people increasingly prefer to read online rather than purchasing physical books. This trend not only reduces the need for paper but also offers cost savings on book purchases. Consequently, the growth of the market is experiencing a slowdown.
Exclusive Customer Landscape
The bleached kraft pulp market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the bleached kraft pulp market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, bleached kraft pulp market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.
Aditya Birla Management Corp. Pvt. Ltd. - The Terrace Bay Pulp Mill brand offers high-performing bleached kraft pulp. This product is distinguished by its long fibers, which contribute to its superior structural properties and strength. Our commitment to quality ensures optimal search engine visibility and informative content for research analysts.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Aditya Birla Management Corp. Pvt. Ltd.
- Arabian Kraft Paper Manufacturing LLC
- Arkhangelsk Pulp and Paper Mill
- Canfor Corp.
- Cheever Specialty Paper and Film
- Domtar Corp.
- GA Paper International inc.
- Heinzel Holding GmbH
- Ilim Group
- International Paper Co.
- Mercer International Inc.
- METSA GROUP
- NE Impex Pvt. Ltd.
- Oji Holdings Corp.
- Paper excellence
- RGE Pte Ltd.
- Shree Krishna Paper Mills and Industries Ltd.
- Stora Enso Oyj
- Suzano SA
- UPM Kymmene Corp.
- VIPA Group
- West Fraser Timber Co. Ltd.
- WestRock Co.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The market is a significant segment of the global pulp and paper industry, characterized by its versatility and wide range of applications. This market encompasses the production of kraft pulp that undergoes a bleaching process to achieve a bright and consistent color, making it suitable for various end-use industries. Bleached kraft pulp is a critical raw material In the manufacturing of several products, including insulation materials, tubes, filtration systems, and packaging solutions. Its usage extends to industries such as construction, food, cosmetics, and sanitation, among others. The market dynamics for bleached kraft pulp are influenced by several factors.
These include the increasing demand for eco-friendly and sustainable packaging solutions, the shift towards renewable resources, and the growing emphasis on circular economy principles. The trend towards sustainable forestry and responsible sourcing is driving the demand for bleached kraft pulp derived from renewable resources. The circular economy model, which focuses on reducing waste and maximizing resource efficiency, is also gaining traction in various industries. This has led to an increased adoption of fiber-based materials, including bleached kraft pulp, for packaging applications. Moreover, the growing awareness of the environmental impact of carbon footprint and the need for eco-friendly materials have fueled the demand for biodegradable and compostable packaging.
Bleached kraft pulp is an ideal raw material for such applications due to its biodegradable and renewable nature. The paper industry is continually innovating to meet the evolving needs of consumers and businesses. Advancements in pulp manufacturing technology and the development of new pulp production lines have led to improvements In the quality and sustainability of bleached kraft pulp. The versatility of bleached kraft pulp is evident in its numerous applications. It is used In the production of insulation materials, where it provides excellent thermal insulation properties. In the construction industry, it is used as a lining material for various applications, including roofing and wall insulation.
In the packaging sector, bleached kraft pulp is used to manufacture paper envelopes, paper bags, paper boxes, and paper rolls. It is also used in the production of paper-based packaging for food products, cosmetics, and other consumer goods. The use of bleached kraft pulp in non-packaging applications is also on the rise. It is used In the production of filters for various industries, including water treatment and automotive. In the textile industry, it is used to produce non-woven fabrics, which are used in various applications, including filtration, geotextiles, and medical textiles.
Its versatility and wide range of applications make it a critical raw material for various industries, including packaging, construction, and textiles. The trend towards eco-friendly and sustainable materials, coupled with the growing emphasis on circular economy principles, is driving the demand for bleached kraft pulp derived from renewable resources. The paper industry's continuous innovation and advancements in pulp manufacturing technology are expected to further boost the growth of the market.
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Market Scope |
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Report Coverage |
Details |
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Page number |
155 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.52% |
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Market growth 2024-2028 |
USD 11.63 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.79 |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Bleached Kraft Pulp Market Research and Growth Report?
- CAGR of the Bleached Kraft Pulp industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across APAC, Europe, North America, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the bleached kraft pulp market growth of industry companies
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